If Web 2. And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.
Rakuten has already pioneered this new model, and Marketplace 3. Mikitani reveals how the company enforces a global mindset including the requirement that all its employees speak English, even in Tokyo ; how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3. Friend Reviews.
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Marketplace 3.0: Rewriting the Rules for Borderless Business
Sort order. It is a must for candidates who aspire to be part of any of the Rakuten Group companies. You will be introduced to its business culture through Japanese concepts like Omotenashi and Shugi and why its technology platform and management system has transformed Rakuten a global product. Mikitani highlights empowerment as a strategic management tool to collaborate with customers, employees, and society. Frankly speaking, I wouldn't suggest this book to anyone.
I respect the author and his huge experience, but I don't think this book gives us any new approach. May 08, Kwang Wei Long rated it it was amazing. Practical advice and insights to running a business by Rakuten founder. The key idea that i took away is collaboration and empowerment is the new way of doing business moving forward.
The book also touch on topics beyond business such as his thoughts on the way of doing business, ie speed and agility, to spread into the arts and sports communities to improve the current standards. People who are interested to build a marketplace 2-way platform will find this book helpful. Aug 22, Jessica Faulkner Chase rated it really liked it.
Favorite quotes: "Global business is not just a way to make money; it is a way to remake the interaction between companies and marketplaces. This is efficient, to be sure. It saves money and time.
But is it fun? Is it entertaining? Does it inspire the customer to spend time browsing? Not really. How many people pass by your bus stop? What are the sales of nearby stores? How many people visit bookstores at the next bus stop? What are their profits? What are the rents in your neighborhood? What are the bookstore personnel costs like? Gather all this and other figures and begin to calculate the profits your bookstore might generate.
Marketplace Rewriting the Rules of Borderless Business
But it comes to its highest purpose only when coupled with metrics. Measurement takes dreams and moves them toward reality. May 15, Victor Kryvenko added it. I like his good intentions with empowering all. But I disagree about his ideas on language and other global beyond border cliches.
Marketplace 3.0: Rewriting the Rules of Borderless Business
Language is dangerous, it shapes the way we think and act, I suspect usefulness of englishnization.. Also why the global standards are always "west's standards", and why not keep diversity instead of streamlining into one boring "global" thing? Really, who decides what global is?
Aug 22, Jessie Qi rated it liked it. The book was a pleasant surprise.
I don't think this book has any groundbreaking points; nevertheless full of solid good useable advices. Some times I question about the sincerity of his view, such as getting into sports for the good of society. Apr 20, Andrey Nikishaev rated it did not like it. Apr 28, Nataliya rated it it was ok. This is more like a history of company than practical advice of businessman. Nevertheless some points are worth thinking about. This book would be more thrilling if it was twice shorter, without many repetitive abstracts.
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The interesting point of view of the founder of Rakuten regarding e-commerce and the right way of conducting a successful business. Putting empowerment and people in the center of the activity, without fearing to take big decisions. Many people working in marketplaces should read this book! Nice book from a Japanese business leader with a global view The author has accomplished tremendous things and forever transformed the local industry.
Inspiring to learn from his first-hand experience in building and growing Rakuten. Jul 18, David rated it really liked it.
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